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Ask our sales consultants about why Shop A Docket is more effective than classifieds, radio, television or letterbox drop advertising.
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WHEN IT COMES TO CHOOSING AN
are a simple, cost effective
and measurable way
to reach your local
Your offer is handed directly to the main grocery buyer through our unique relationship with Australia's leading supermarkets and variety stores.
You can measure the success of your campaign by counting up the coupons.
"So, how did you hear about us?"
Everyone loves an offer and there is an established loyal market out there who really love coupons and want to try new businesses.
A coupon gives them an incentive to choose your business instead of your competitors.
Shop A Docket is one of the best ways to advertise and market your business to your local community.
You can choose the areas you want to advertise in and target the number of people you want to reach.
Facts & Figures
Facts & Figures
So, who looks at the dockets? In 2015 Shop A Docket commissioned Brandleaders Consumer Research to conduct extensive consumer based research so we could determine how effective coupon advertising is as a marketing strategy for your business. The results confirmed what many of our customers already know – coupons are desired by consumers, work to acquire new customers and provide opportunities to build loyalty and retain existing customers.
To the right are the results of research behind our service.
How we know Shop A Docket works:
of shoppers surveyed always read the back of their dockets
of shoppers retain their dockets every week or fortnight.
The number of times per week the survey audience shop at their local shops
of 18 - 35s prefer mobile coupons as do 52% of those earning over $100k
of respondents used dockets in the previous 6 months to gain a discount
of Australians aged 18 - 65 use coupons
How It Works
How It Works
One of the real benefits of a Shop A Docket campaign is it's simplicity – a value offer that attracts customers to your business, which is easy to create and easy to manage.
Behind the scenes it’s a huge effort of co-ordination and team-work to deliver our offers into the hands of consumers throughout Australia.
Fortunately we’ve been doing this for so long our systems and technology make this seamless and straight forward for our advertisers.
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1Define Your Offer
Your Shop A Docket Sales Representative will help you choose an offer that is most likely to attract new customers.
2Select Your Area
Choose the stores and postcodes where the offer will be distributed. How far will people travel to use your business?
How long will your offer run? New advertisers usually need about six months for their campaign to reach it’s full potential.
4Choose A Package
Our packages include print, online and mobile coupon options, along with email marketing and Facebook posts.
For extra visibility and greater reach, add more email, promoted Facebook posts and website banner ads into the mix.
After your campaign is launched, you’ll be able to track the results from the print and online redemptions as well as the mobile coupons.
- How does it work?
- Who can advertise?
- Where will my coupon appear?
- How do I choose the best offer?
- When will my offer appear?
- How long will my coupon run for?
- Do I do my own advertisement or will you help me?
- Who uses Shop A Docket?
- How much does it cost?
- What are the benefits of using Shop A Docket?
- How do I make the most of my Shop A Docket campaign?
- What are the campaign dates for the coupons in stores?
- Who is behind Shop A Docket?
These are coupons that appear on the reverse side of supermarket and large variety store receipts. You've probably seen them in Woolworths, Big W, Kmart, Target and selected IGA stores.
Shop A Docket is the only supplier of supermarket receipt advertising across Australia. Our receipts appear in more than 2,500 supermarkets and variety stores – and this number is growing. Through our partnership we can reach 93% of Australian household shoppers.
A Shop A Docket coupon on a shopping receipt allows you to choose a defined area to target. You get amazing exposure, frequency and return on investment. You gain immediate access to an established audience of loyal Shop A Docket users who love the program and are always ready to try new businesses and products. The coupons are read by the primary grocery shopper –who calls the shots when it comes to spending the household budget.
There are a maximum of 15 advertisers per shopping receipt roll, and you will never see a competitor advertising a similar offer running at the same time.
On the website
An online advertising coupon on the Shop A Docket website will give you increased exposure to customers beyond the household shopper. Your audience is unlimited and is a powerful supplement to the traditional printed coupons.
The Shop A Docket website attracts over 100,000 visitors per month, and all coupons can be searched by location, category and advertiser.
Simple, elegantly designed and backed by a powerful search engine optimisation program, the Shop A Docket website allows customers to download and print your coupon, save to a personal online wallet (the Docketbook) and share with their friends.
Your coupon is uploaded to our website once you have approved the graphic design, often appearing before your printed coupons arrive in store, extending the offer’s lifetime and attracting additional customers.
Customers simply click and print to access the coupon and then redeem in store.
For increased exposure advertisers can also purchase additional advertising space on our website. Your click-through banners and medium-sized rectangle advertisements (MRecs) will appear on a rotational basis on all website pages. Numbers of advertisers are strictly limited to ensure high frequency and maximum return.
Shop A Docket has Australia’s largest mobile coupon redemption program – mCoupons. Launched in 2013, there are more than 2,500 coupons available every month to be redeemed in stores.
Smartphone users can access mobile coupons by searching our mobile website for local offers. Using the latest technology available, customers can just choose location and all offers in their area will be automatically uploaded. They also have the option to select an alternative location, meaning they can search for offers near their work, travelling or holidaying.
Once they have found an offer they want to redeem they just present the coupon on their smartphone in-store at the time of ordering or paying.
Coupons are no longer confined to where customers shop, giving you greater access to a broader, mobile savvy market.
As this market matures and grows we are seeing a rapid uptake in the number of users – word of mouth, other customers seeing it in action, and in-store promotion have been key drivers of the mobile site’s popularity.
Shop A Docket has more than 250,000 subscribers in our opt-in email list. We treat our valuable audience with the utmost respect, never over-send or bombard them with emails, and only send offers they are interested in.
As a result we have one of the most loyal customer bases in the country and an email open rate/click through rate that exceeds industry best practice benchmarks.
Choosing an email marketing campaign with Shop A Docket has seen advertisers reach an active, involved audience who want to hear about your offer. You can choose the number of recipients you want to receive your email, their location, gender, age and income.
With our eBulletins your offer is matched with other offers in the local area of your choice to provide even further targeting.
Every new customer who purchases a package campaign deal will have their coupon appear on Shop A Docket’s Facebook page, targeted at our Facebook fans in your area.
With 50,000 fans –delivering a combined reach to 7 million people– our Facebook page is an additional means of expanding your coupon’s audience.
Facebook Promoted Posts are an additional cost – but present exceptionally good value to advertisers. We have an expert digital team with extensive experience in social media channels and a thorough knowledge of the rules and regulations regarding paid promoted posts (they are lengthy and often complicated to comply with). We take the hard work out of navigating your way through the rules so your post is up as quickly as possible and working for you.
Who can advertise?
Shop A Docket has 12 broad categories – Automotive, Café, Entertainment, Fast Food, Hair and Beauty, Health and Fitness, Pizza, Restaurants, Retail, Trades and Services, Travel and Accommodation, and Video.
Within each category there are a number of smaller categories. For example within Retail you will find a significant number of chemists and pharmacies advertising discounts and savings. Within Restaurants you will find more than 250 pubs and clubs offering meal deals, and in Automotive you will find car servicing, panel beating and discount airport parking offers.
If you wish to advertise on shopping receipts your offer will be the only one of its kind on the roll. For example, you will only see one coffee offer, one pizza offer, one video store offer and one hair offer. Our advertisers tell us time and time again that it is this exclusivity of offer that works so well for them. They can block out their competitors, as well as offer an incentive for customers to choose their business before others.
We do not accept advertising from political parties, religious organisations or adult entertainment companies.
Where will my coupon appear?
Shop A Docket has mapped all areas of Australia and broken it up into designated distribution areas. For example, Sydney has been divided into 89 regions, and supermarkets and variety stores located in those areas, along with shopper numbers for these stores, have been allocated to that region.
This is true also for the website and the mobile site, where postcode or location will determine where your coupon appears.
You can choose a particular region that is central to your business, or advertise in additional, neighbouring regions to attract a wider audience.
The more places you advertise the more customers will see your offer.
Importantly your coupon appears to a local audience. With the website this is further extended to allow for people from outside your area to also find your coupon, further extending its reach. Particularly useful for people to find offers around their work or when they go on holidays.
How do I choose the best offer?
Your sales representative is your greatest source of knowledge when it comes to choosing the perfect offer. There are, however, a number of factors that always go into making the right offer:
- Needs to be perceived to have value (usually monetary) by your audience
- Should be compelling enough to encourage them to choose your business over a similar one
- Make the offer as simple and as clear as possible
- Should be carefully costed to ensure you receive a positive impact in revenue
We have collected a range of testimonials from advertisers who have run successful campaigns. Advertisers will tell you “it is all about getting the offer right” and some advertisers will honestly admit that their first campaign was not a success because the offer wasn’t right. Once they crunched the numbers again and then rethought their offer, they haven’t looked back.
Your sales team will have a range of successful examples of campaign offers for businesses like yours that you can compare and consider.
Unlike Groupon, Scoopon or the Entertainment Book, Shop A Docket will not tell an advertiser what the offer will or should be.
When will my offer appear?
Once you have approved the offer and the regions you want to advertise in, our graphics design team will develop your coupon, incorporating your logo, address, contact details, an image and the offer information. We will also include any restrictions you wish to impose regarding the use of the coupon and an expiry date (valid until date).
And then when you have approved the artwork your coupon is uploaded to our website and mobile site for customers to search and redeem.
Your coupon is sent to our printers, along with the other advertisers in your area, to be printed on shopping rolls and then distributed to the supermarkets and variety stores you have selected.
This process takes four to six weeks – giving you lots of time to prepare for the extra customers!
How long will my coupon run for?
Our research shows us – and advertiser feedback confirms – that six months is the minimum period you should run an advertising campaign with Shop A Docket.
Over that time you will see a steady rise in customers as more and more shoppers become accustomed to seeing your offer, and decide to act on it.
The continual brand reinforcement that the frequency of a Shop A Docket campaign gives advertisers cannot be underestimated. Day in day out your brand is placed directly into the hands of the major household grocery shopper. And while they may not choose to act on your offer today, your business, location, products and services are top of mind when they are choosing a business to patronise. They are already familiar with your business through the repeated exposure you have received through Shop A Docket.
Shop A Docket works closely with supermarkets and variety stores to ensure that your advertisement reaches as many people as possible. We guarantee you a certain print run – that is, how many times your advertisement will appear on shopping receipts. This figure is based on the numbers provided by the supermarkets about the number of shoppers they attract and the average length of their receipts. We then use these numbers to give you as close to a six-month advertising window as possible. Sometimes stores will run promotions that see a sudden run on shopping rolls, shortening the lifecycle of your campaign expectantly – however you will have received the number of advertised coupons as guaranteed by us.
An example is below:
Advertiser X wants to advertise in Regions A, B and C, including three major supermarkets and three variety stores. Based on our information Shop A Docket guarantees to provide 500,000 prints of his coupon on the rolls and provide it to the supermarkets, expecting the rolls to last for six months, as they have in the past. Two of the variety stores decide to offer a 50% discount on toys and children’s clothing for three days. This creates a run on the rolls in the stores over and above what was expected. The advertiser still receives the 500,000 coupons promised, but the variety stores run out of printed rolls a week earlier than expected. However the coupon will still be accessible for downloading and printing online, and can be redeemed on mobile phones.
Do I do my own advertisement or will you help me?
Shop A Docket has an exceptionally talented graphics team that will do all the hard work for you. We work with you and your sales consultant to design a vibrant and attractive coupon that has an eye-catching headline, incorporates your logo, all your contact details and information about the offer.
We also need to ensure that all coupons are equal in measurement and meet our printing guidelines.
Once we have developed your coupon we send it back to you for final sign off before going to print or uploading.
Who uses Shop A Docket?
Our recent research has shown us that the typical Shop A Docket user is female, aged between 25 and 49, well educated and works part time. She likes to live well but spend less. She shops two to three times a week and may shop at a number of stores. Her favourite offers are hair and beauty, café and restaurant coupons and entertainment vouchers.
Young adults, aged between 16 and 23, are increasingly accessing offers online and on the mobile. They still live at home, where mum does the shopping, and do not have ready access to the shopping receipts.
They only carry a wallet and a mobile and can’t be bothered clipping receipts – so they love the idea of finding and redeeming coupons on their mobile.
As for men, they used to feel bashful about redeeming a clipped coupon – but they have no such issues with the mobile phone. So again this is a growing and maturing market that is paying dividends for businesses that typically attracted women with their offers. Of course, the most popular offer among men is a two for one offer meal deal from their local hotel.
How much does it cost?
There is no one size fits all price for a Shop A Docket campaign. Depending on the number of stores you want to advertise in, the number of people you want to reach, the length of your contract, website and mobile presence and the category you wish to advertise in will determine the final cost of a campaign.
What are the benefits of using Shop A Docket?
Measurability – unlike other forms of advertising you can directly measure the success of your campaign by tallying the dockets, and recording sales achieved as a result of the coupon and upselling opportunities. A Shop A Docket campaign is 100 per cent measurable.
Frequency – potential customers have frequent, multiple exposure to your offer, reinforcing your brand and your business time and time again. As there are a limited number of advertisers in each campaign you are guaranteed high visibility and frequency.
Location - Choose the area you want to target to directly reach your local shoppers, or expand your regions to increase your potential market. Choosing the right areas for distribution means your coupon will be seen by the primary decision maker in your region.
Exclusivity – a key feature of the Shop A Docket advertising campaign in-stores is our legendary exclusivity promise. You will never see a competitor with a similar offer on the shopping receipt.
You get to choose your offer – unlike other discount or daily deal sites you are able to choose your offer. Shop A Docket can provide guidance on the types of offers that other advertisers have found work for them.
How do I make the most of my Shop A Docket campaign?
While a Shop A Docket campaign can bring the customers to you, it is up to each business to make the most of their campaign.
Some tips include:
- Make sure all customers are treated as full-paying customers. Remember that if they are treated well they will come back again, with or without a voucher, and they will tell all their friends about the great service they have received.
- Inform all staff about the advertising campaign and ensure they are fully up to speed with all the details, including any restrictions and expiry dates.
- Determine early on how you wish to approach accepting coupons – will you accept torn or partly missing coupons? Are you happy to accept coupons even when the date has expired? Are you flexible about the offer eg you might offer a buy one coffee get one free, would you do the same for a hot chocolate?
- Make a note of the additional purchases as a result of the coupon. If they came in for a coffee, did they also buy a sandwich or a muffin?
- Are your staff doing a good job of cross selling or up selling all the customers that come through your doors? Adding just a few dollars in gross margin to the average transaction contributes to a significant increase in your sales volume.
- Encourage your regulars to use the coupons, if applicable. Reward them for their loyalty rather than offer the discount just to your new customers.
What are the campaign dates for the coupons in stores?
Metropolitan and Major Regional Centres
2 January 2014 - 30 January 2014
31 January 2014 - 27 February 2014
28 February 2014 - 31 March 2014
1 April 2014 - 30 April 2014
1 May 2014 - 29 May 2014
30 May 2014 - 30 June 2014
1 July 2014 - 31 July 2014
1 August 2014 - 1 September 2014
2 September 2014 - 30 September 2014
1 October 2014 - 30 October 2014
31 October 2014 - 1 December 2014
1 December 2014 - 1 January 2015
*Approx. promotional window. Please contact us for booking & material deadlines.
January - March
2 January 2014 - 31 March 2014
April - June
1 April 2014 - 30 June 2014
1 July 2014 - 30 September 2014
1 October 2014 - 1 January 2015
2 January 2015 - 30 March 2015
*Approx. promotional window. Please contact us for booking & material deadlines.
Who is behind Shop A Docket?
Shop A Docket is an Australian owned private company that has offices in five capital cities and is headquartered in Brisbane. The team numbers more than 100 people and includes sales staff, graphic designers, IT, finance, production, distribution and digital marketers. Established in 1986, distributing printed shopping rolls to one supermarket in Queensland, the company now distributes to more than 2,500 stores around Australia.
Shop A Docket also has a popular website www.shopadocket.com.au and the largest mobile phone coupon site in Australia.
Watch our videos to learn how Shop A Docket delivers to the market, client testimonials and how our campaigns work:
Learn how Shop A Docket delivers to the market, how our campaigns work and the numbers of our service.<p> Watch our videos to learn how Shop A Docket delivers to the market, client testimonials and how our campaigns work:</p>
Listen to testimonials from our advertisers on the value they get from their Shop A Docket campaigns.<p> We asked our advertisers to tell us just how much real value they get from Shop A Docket campaigns – for many of our advertisers, Shop A Docket is their only form of advertising.</p>
Meet some of our advertisers – they talk about the impact of running a Shop A Docket campaign has had on their business and give advice on getting the most out of a campaign.<p> We asked our advertisers to tell us just how much real value they get from Shop A Docket campaigns – for many of our advertisers, Shop A Docket is their only form of advertising.</p>
Grab a cuppa and see the full 25 Years of Value video, combining all three shorter videos, to fully explain why you should consider a Shop A Docket campaign.We asked our advertisers to tell us just how much real value they get from Shop A Docket campaigns – for many of our advertisers, Shop A Docket is their only form of advertising.
Watch Paul Burchell from eDry and Electrodry as he demonstrates how he tracks his Shop A Docket campaigns.<p> Watch Paul Burchell from <a href="http://www.edry.com.au/" target="_blank">eDry</a> and <a href="http://www.electrodry.com.au/carpet-cleaning-brisbane" target="_blank">Electrodry</a> as he demonstrates how he tracks his Shop A Docket campaigns.</p>
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